The COVID-19 pandemic has caused social and economic turmoil across the world and has brought enormous changes in the daily lives of adults and children. For many of us, the impact has been felt most keenly within our homes as we seek to juggle the demands of work with caregiving responsibilities.
In many cases, this has led to a fundamental reassessment of how employers support their employees to balance work and family responsibilities in a sustainable way – it is no longer a question of whether, but how. But we recognise that for frontline, care, and hourly workers, this may not be their reality and the burden is even heavier.
We’re committed to using our scale and influence to drive meaningful change among businesses, such as by sharing emerging good practice from employers seeking to create a workplace that supports their working parents, their children and families and is resilient to sudden disruptions as we hopefully ease out of the pandemic. Our aim is to raise awareness of the benefits of supported and equitable caregiving in the home, at work and in society more widely, for lasting change for workers, their children, their families and society at large.